You don't need a full-time marketing department
Your organization has a mission to accomplish. Marketing is important, but hiring a full-time marketer may not make sense.
GoodWrk provides ongoing fractional marketing support so you can get professional strategy, creative, content, and campaign support without adding another full-time employee to your payroll.
We become the marketing support your organization needs, without becoming another thing you have to manage.
Marketing that gets better every month
We Analyze
We take a close look at where you are, what you're doing, and what's working (or not).
We Learn
We dig into the insights to better understand your audience, opportunities, and what matters most.
We create
We turn what we've learned into thoughtful content and marketing that looks good and works hard.
We Measure
We track performance and see how your marketing is actually performing, not just how good it looks.
We Adjust
We use what we've learned to refine the strategy and keep making your marketing better.
What is fractional marketing?
Fractional marketing gives an organization access to professional marketing expertise and ongoing support without hiring a full-time marketing employee.
Instead of paying for a full-time marketing department, GoodWrk works with your organization on a monthly basis to analyze your marketing, develop strategy, create content, and provide the creative assets you need to stay visible and effective.
Our monthly packages
Good
Inform Monthly Marketing Insights Receive a monthly overview of your marketing performance, trends and GoodWrk recommendations. We'll
use these insights to guide your upcoming content.
Gooder
Interpret Monthly Marketing Review
Go beyond the numbers with a monthly review of your marketing performance, key insights and GoodWrk's plan for the month ahead.
Goodest
Quarterly Marketing Strategy
Step back from the month-to-month and evaluate the bigger picture. We'll identify long-term trends, establish quarterly goals and create a strategic marketing plan for the next 90 days.
What GoodWrk can help with
Content Creation
We create the marketing content your organization needs to stay visible, relevant and consistent, informed by what your audience is actually responding to.
Social Media
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Graphics & carousels
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Educational content
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Promotional content
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Testimonials Awareness content
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Event promotion Captions & calls-to-action
Website
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Hero/banner graphics
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Campaign banners
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Promotional graphics
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Seasonal/initiative graphics
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Campaigns
Campaign Kit
A coordinated mini-campaign around a specific goal, such as Giving Tuesday, an annual fundraiser, volunteer drive, or major event. Includes the campaign concept, messaging, social graphics, email copy, and recommended timeline. These kits are in addition to your allotted monthly calendar content. Client is responsible for posting, email deployment, registration platforms and other campaign execution.
We don't take over your voice
GoodWrk creates the strategy, messaging, graphics, and content.
You stay in control of your accounts and your audience.
We believe the people closest to your organization should be the ones having the conversations with your community. Our job is to give you the strategy and creative you need to do that well.